Privacy Policy

This Privacy Policy explains how Brander App Pty Ltd ("Brander", "we", "our", or "us") collects, uses, stores, and protects personal information when you access or use:

  • The Brander website located at https://branderapp.ai
  • The Brander application located at https://my.branderapp.ai
  • Any related services, integrations, communications, or software provided by Brander (collectively, the “Services”)

By accessing or using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Brander is a brand intelligence and governance platform for B2B organisations, designed to help companies analyse first-party data and generate insights about brand awareness, sentiment, perception, and positioning.

The Services are operated by:

Brander App Pty Ltd
Australia

For privacy enquiries, please contact:

Email: support@branderapp.ai

2. Information We Collect

We collect information in several ways depending on how you interact with Brander.

2.1 Information You Provide Directly

You may provide personal information when you:

  • Create an account
  • Sign up for a trial or demo
  • Subscribe to communications
  • Use the platform
  • Contact us for support

This information may include:

  • Name
  • Email address
  • Company name
  • Job title
  • Login credentials
  • Account preferences
  • Billing or subscription information
  • Communications with our support team

2.2 Customer Data (Data Processed on Behalf of Users)

Customers may upload or connect various types of business data to the Brander platform, including:

  • Meeting transcripts
  • Survey responses
  • Customer feedback
  • Brand guidelines
  • Marketing assets
  • Internal documentation
  • Other first-party research or brand data

This information may contain personal information relating to customers, employees, partners, or other individuals.

In these situations:

  • The customer organisation acts as the data controller
  • Brander acts as a data processor

Brander processes this data only for the purpose of providing the Services.

2.3 Automatically Collected Information

When you access our website or application, we may automatically collect certain technical information, including:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages visited
  • Usage behaviour within the platform
  • Referring URLs
  • Access timestamps

This information helps us maintain the performance, security, and usability of the Services.

3. Cookies and Similar Technologies

We may use cookies or similar technologies to:

  • Enable essential platform functionality
  • Remember user preferences
  • Analyse usage of the website and application
  • Improve performance and user experience

You can manage cookie settings through your browser.

4. How We Use Information

We may use collected information to:

  • Provide, operate, and maintain the Brander platform
  • Create and manage user accounts
  • Deliver analytics and brand insights
  • Process subscription payments
  • Improve platform functionality and performance
  • Communicate with users about updates or support requests
  • Monitor platform usage and detect security issues
  • Develop new features and services

5. Artificial Intelligence and Data Analysis

Brander uses artificial intelligence and machine learning technologies to analyse data provided by customers.

These technologies may be used to analyse:

  • Meeting transcripts
  • Survey responses
  • Customer feedback
  • Brand messaging consistency
  • Market sentiment and perception

The purpose of this analysis is to generate insights that help organisations understand how their brand is perceived and identify opportunities for improvement.

AI-generated insights are intended as decision-support tools and should not be considered definitive advice.

Customer data processed through the platform is not used to train external public AI models unless explicitly disclosed.

6. How We Share Information

Brander does not sell personal information.

We may share information with trusted third parties in limited circumstances.

Service Providers

We may engage service providers to assist with operating the platform, including providers of:

  • Cloud infrastructure and hosting
  • Data storage and processing
  • Artificial intelligence services
  • Authentication services
  • Analytics tools
  • Payment processing
  • Customer support platforms

These providers are required to handle information securely and only for the purposes of providing services to Brander.

Legal Requirements

We may disclose information if required to:

  • Comply with applicable laws or regulations
  • Respond to lawful requests from authorities
  • Enforce our terms and agreements
  • Protect the rights, safety, or security of our users or the public

Business Transfers

If Brander App Pty Ltd undergoes a merger, acquisition, restructuring, or sale of assets, information may be transferred as part of that transaction.

7. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Loss or theft
  • Misuse
  • Alteration
  • Disclosure

These measures may include encryption, access controls, secure cloud infrastructure, and system monitoring.

However, no internet-based system can guarantee absolute security.

8. Data Retention

We retain personal information only as long as necessary to:

  • Provide the Services
  • Fulfil contractual obligations
  • Comply with legal requirements
  • Resolve disputes and enforce agreements

Customers may request deletion of their data in accordance with applicable laws.

9. International Data Transfers

Brander may store or process data using cloud infrastructure located in multiple jurisdictions.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place.

10. Your Privacy Rights

Depending on your location, you may have rights to:

  • Access personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Restrict or object to certain processing activities
  • Request data portability

To exercise these rights, please contact us at:

support@branderapp.ai

We may require identity verification before responding to requests.

11. Australian Privacy Act

Brander App Pty Ltd aims to comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

Individuals may request access to or correction of their personal information.

If you believe we have breached the Australian Privacy Principles, you may contact us to lodge a complaint.

12. GDPR (European Users)

If you are located in the European Economic Area (EEA), we process personal data under lawful bases such as:

  • Contractual necessity
  • Legitimate business interests
  • Consent
  • Legal obligations

Users in the EEA may have additional rights under the General Data Protection Regulation (GDPR).

13. Third-Party Services and Integrations

The Brander platform may integrate with third-party services such as:

  • Meeting platforms
  • Survey tools
  • CRM systems
  • analytics platforms

These services operate under their own privacy policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

When updates occur, we will update the Last Updated date and publish the revised policy on our website.

Continued use of the Services after updates indicates acceptance of the revised policy.

15. Contact

For questions about this Privacy Policy or our privacy practices, please contact:

Brander App Pty Ltd
Email: support@branderapp.ai
Website: https://branderapp.ai

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