BrandID

Define how your team sees the brand

BrandID reveals how your team thinks the brand shows up - helping you define your internal brand identity and highlight inconsistencies across messaging, tone, and values. When used alongside real-world data from Surveys and Conversations, it becomes a powerful tool to measure the gap between aspiration and reality.

"
It helped us get crystal clear on what we thought our brand stood for - and where we were unintentionally off-course. That insight became the foundation for aligning our team and our message.

Founder, SaaS Startup

Internal Brand Clarity

Define how your team sees the brand

Quickly gather insights from across your organisation to understand how people believe the brand shows up - from values and tone to positioning.

Inconsistency Detection

Spot misalignment before it spreads

Unearth differences in how teams interpret the brand, and address inconsistencies that might be creating confusion or diluting your message.

Aspirational vs Actual Alignment

Compare belief with behaviour

When paired with external data from Surveys and Conversations, BrandID helps you identify where the internal brand story diverges from how the market actually sees you.

Instant Audit Reports

No consultants, no delay

Get an easy-to-read internal brand audit in minutes - a clear snapshot you can build on, share, or use to drive brand-led change.

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Frequently Asked Questions

What is Brander?
Who is Brander for?
How does Brander work?
How is Brander different from other brand tools?
Can I use Brander if I already have brand guidelines?
Does Brander replace my design, strategy, or marketing agency?
What kind of brand data does Brander collect?
Is there an AI assistant?
Can Brander track brand mentions across external sources like social media?
How much does Brander cost?
What role does LimeHub play in Brander?